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  • Business Strategy | Service Design | Storytelling

  • ALL
  • Healthcare in India

    The challenge of understanding and designing for healthcare is a global concern. During the...
  • Service Design + Research

    Detours is a new model for flight layovers using design research and protoyping of spatial...
  • Experience Modeling

    As the number of touch points with customers have exploded, the challenge in understanding and...
  • Mutato: Driverless Car Platform

    At ID we believe we can get the practice of innovation to give up its secrets. Design Planning is...
  • Clever-Cart: The Groceries Guide

    The modern grocery store is a service system in need of re-framing. Disruptive innovation begins...
  • Design for an Aging Population

    How can design and systems thinking help model our future as it will be affected by an aging...
  • Visual Design

    Visual communication design is an integral component to creating valuable user experiences. Great...
  • Observing Users

    This project explores the world of Comic Book creators. We employed theories and methods of...
  • Research Methods

    These are various examples of research methods I have used at the Institute of Design. In order to...
  • Prototyping

    Rapid prototyping is great way to ideate. It's not always about rapid visualizations or...
  • Product Portfolio Planning

    What’s next? Today’s companies are faced with managing their scarce resources to deliver...
  • Persuasive Design: Like Minds

    Anxiety and depression are common and pervasive forms of psychological distress. Management of...
  • DIY Gaming: Innovating maker culture

    The emergence of desktop manufacturing is poised to revolutionize the way we make, think, and live....

Who am I?

I grew up on a diet of science fiction, comics, art, and design. My mind was always spinning out stories inspired by the imagination. This need and curiosity to ask "what if..." was later expressed by my skills as a visual storyteller. My strengths range from rapid visualization of ideas to a fully realized deliverables using traditional and digital tools. I discovered that human-centered design and storytelling are a perfect match to create compelling experiences that illuminate innovations.

What are my thoughts?

Combining storytelling, research, strategy and service design creates a powerful capability to balance designer optimism vs. consultant pragmatism. I believe that we always on the cusp of the next big innovation, and that "design thinking" and "design doing" go hand-in-hand. Stay insatiably curious because it isn't all over; everything has not been invented; things will never be as simple as they are today. The adventure is just beginning..

My target

Business Design Strategist focused on innovation through systems level thinking, transforming ambiguity into opportunities that make a difference. Using human-centered design methods of research, strategy, service design, and storytelling to help create value for user needs and business capabilities.




 

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